The Basic Companies
An integrated marketing initiative incorporating website design & management, SEO, SEM, social engagement and display advertising, content, retargeting, print display, PR, email, and outdoor to enhance brand awareness, lead generation/conversion, customer engagement, and cross-marketing for brands – The Basic Basement Co., The Basic Bathroom Co., The Basic Kitchen Co., and DoMolding.
For two product launches – Bloomberg Oil Buyer’s Guide and Bloomberg Healthcare Finance – we unleashed awareness and audience acquisition initiatives incorporating email, social, and traditional marketing elements to support a new profit center.
We enhanced audience quality and engagement for two media properties – VacationAgent and Agent@Home – our strategy integrated traditional, digital, and social channels to acquire new and re-engage existing audience segments.
Plastics Machinery Magazine
We were engaged to build an audience and drive brand awareness and engagement for a new product launch. We established criteria for and oversaw the development of a contact database, as well as executed cross-channel initiatives that included traditional, digital, social, and event channels to develop a highly-engaged audience.
We executed a targeted lead generation initiative utilizing pay-per-click to improve lead quality and customer acquisition.
To enhance Next-Steps online presence, we redesigned next-step.com applying best practices in user experience and content optimization.